What is the difference between individuals and organizations that succeed in today’s globalized, multicultural world and those that fail?
Cultural Intelligence (CQ®) is the capability to function and relate effectively in culturally diverse situations.”
International diversity occurs when people travel to different countries or interact with people from different countries.
Domestic diversity occurs when people interact with people who have different cultural backgrounds or are from a different subgroup (e.g., age, gender, ethnicity, religion, functional background, etc.).
Cultural intelligence is a multi-dimensional construct. Sternberg defined “intelligence” as the capability to function effectively in a particular situation and identified four key factors of “intelligence”— motivation, cognition, metacognition, and behavioural flexibility.
Based on research
- 20+ years
- 1148+ peer reviewed studies
- 150,000+ surveyed
- 168 countries
4 Dimensions of Cultural Intelligence
Cultural intelligence has four dimensions based on the application of Robert Sternberg’s integrative theoretical framework of different “loci” of intelligence. Unlike most measures of intercultural competence, CQ is based on theory. The dimensions of cultural intelligence represent qualitatively different aspects of the overall capability to function and manage effectively in culturally diverse settings.
Cultural intelligence is comprised of four factors. All four factors are important for overall cultural effectiveness:
CQ DRIVE (MOTIVATION)
Your level of interest, persistence, and confidence during multicultural interactions.
CQ KNOWLEDGE (COGNITION)
Your understanding about how cultures are similar and different.
CQ STRATEGY (METACOGNITION)
Your awareness and ability to plan for multicultural interactions.
CQ ACTION (BEHAVIOR)
Your ability to adapt when relating and working in multicultural contexts.
CULTURAL INTELLIGENCE IS NOT… Cultural intelligence is distinct from individual differences such as personality, which describes what a person typically does across time and across situations. For example, people who are high in the personality trait of agreeableness are typically cooperative and easy to get along with. Individual differences, such as agreeableness, are not based on culture. Instead, the personality trait of agreeableness reflects the person’s natural tendency to be agreeable. Cultural intelligence is also different from emotional intelligence (EQ) because CQ focuses specifically on the capability to read situations and adjust to culturally diverse contexts. Emotional intelligence is culture-bound because cultures differ in the ways they manage and express emotions. An individual may have high EQ in their own cultural setting, but EQ may not transfer easily to other cultural settings.
Benefits of CQ
- Success in culturally diverse markets
- Speed and efficiency across borders
- Multicultural and global team effectiveness
- Profitability and cost-savings
What all organizations have in common is the need for results.
When integrated with leadership programs, M&A culture integration, new hire orientations, and high potential programs, our CQ solutions result in improvements in several key areas of effectiveness.
- Idea Sharing
- Leadership Effectiveness
- Negotiation Effectiveness
- Judgment & Decision Making
You can improve your CQ
Cultural intelligence is a malleable capability that can be enhanced by multicultural experiences, training and self-awareness programs, travel, education, etc.
Develop your Cultural Intelligence (CQ)
Get individual feedback on your development; benchmark progress; measure programme effectiveness by using pre/post programme
Cultural Values Profile
MyCV: a +1-hour online introduction to 10 cultural values. It includes a debrief of the individuals CV orientations.
MyCQ™: A PERSONALIZED COURSE ON CQ
MyCQ: a +2-hour comprehensive online course on CQ that includes debrief of the CQ report
Developing CQ half day and full day workshops.
This interactive workshop will introduce you to cultural intelligence, an innovative approach to working and relating across cultures. Rooted in scholarly research and used by organizations like Harvard, Goldman Sachs, BMW, and Google, this engaging, practical session will give you a chance to review your CQ Assessment results, discuss some of the intercultural challenges and opportunities you face, and create an action plan for developing and applying your CQ.
Learning outcomes include:
■ Self-awareness of how culture influences your interactions with others
■ Understanding how to develop and apply CQ in yourself and others
■ Effectiveness working with multicultural colleagues and customers
You may think that homogenous teams don’t perform as well as diverse teams, but that’s not true UNLESS you build CQ
Get in touch to Develop your Cultural Intelligence (CQ), we can provide research, case studies, sample reports and we are happy to discuss your needs
- Cultural Intelligence
- Cultural Competence
- Developing CQ
- Cross-Cultural Training
- Cultural Awareness